Elmore Medical
Client since 2019
Treating varicose & spider veins for over 30 years.
Elmore Medical Vein & Laser Treatment Center stands as a beacon of medical excellence in the treatment of varicose and spider veins in the Central Valley. With a history spanning over 30 years, the center has made a lasting impact in Fresno, offering unparalleled expertise in vein and laser treatment. Headed by Dr. Mario Gonzalez, the center distinguishes itself not just through medical proficiency but also through an unwavering commitment to patient care and professionalism. Their seasoned staff and state-of-the-art facilities make them a trusted and essential choice for vein-related healthcare in the region.
43%
1 year referral Business Increase
#1
Most Followed Vein Practice on Social Media:
70%
Patient Conversion from Vein Screenings:
Assessment
When we first engaged with Elmore Medical Vein & Laser Treatment Center, our approach was multi-dimensional, aiming to provide a holistic understanding of the practice's standing in several key areas.
Financial Health: We initiated our assessment by delving into the center's financial records and key performance indicators. The aim was to understand its financial stability, profitability trends, and opportunities for improvement. This process allowed us to identify areas for potential revenue growth and cost optimization.
Operational Stability: Our next focus was on the operational aspects. We analyzed the workflow from patient intake to treatment and follow-up, assessing the efficiency of the current operational systems. We identified bottlenecks and areas where operational improvements could be achieved, ensuring smoother service delivery.
Culture: It's well-known that a successful medical practice is not just about the lead doctor but the entire team. We carried out a series of interviews and observations to understand the team's dynamics, the culture within the center, and employee satisfaction. This gave us insights into potential areas for cultural enhancement and staff development.
Growth Mindset: Recognizing the importance of a growth mindset for any forward-moving organization, we assessed the practice's strategic goals, its readiness for expansion, and overall adaptability to change. We found a strong inclination toward continuous improvement and innovation, well-aligned with long-term strategic goals.
Current Branding: An audit of existing marketing materials, including the website, social media presence, and patient testimonials was conducted. The goal was to evaluate how effectively Elmore Medical is reaching its target audience and whether the brand image is aligned with its values and expertise.
Compliance Posture and Adherence: Given the highly regulated nature of healthcare, we rigorously reviewed the center's compliance with healthcare regulations, including patient data security, billing practices, and licensure. This was crucial in understanding the practice’s risk profile and identifying any areas for improvement in compliance mechanisms.
Strategy
Upon completing a thorough initial assessment of Elmore Medical Vein & Laser Treatment Center, we devised a multifaceted strategy tailored to address the specific needs and opportunities we had identified.
Vision Casting and Goal Setting with Ownership and Leadership: The first order of business was to align the leadership team around a unified vision for the future of Elmore Medical. Through multiple iterations and workshops, we facilitated discussions to set attainable yet ambitious goals, offering a clear roadmap for what the practice aspires to achieve in the short, medium, and long term.
Revamp the Entire Brand: Recognizing the ever-evolving healthcare landscape and the importance of reaching a diverse clientele, we embarked on an entire brand overhaul. This included creating new websites in both English and Spanish to cater to the broad spectrum of the Central Valley's population. Professional photography and videography were commissioned to showcase the practice's state-of-the-art facilities and cutting-edge treatments, thereby elevating the brand's market position.
Creation of New Collateral for Practice Promotion, Patient Education, and Brand Awareness: To further the revamped brand image and reach a larger audience, we developed a variety of marketing collateral. This ranged from educational brochures aimed at demystifying vein and laser treatments, to social media campaigns designed to raise brand awareness and draw in new patients.
Carve Out Differentiation in a Growingly Saturated Varicose Vein Treatment Market: With the increasing number of players in the varicose vein treatment market, standing out became essential. We strategized ways to leverage the practices over 30 years of expertise and the highly specialized skills of Dr. Gonzalez’s team in order to set Elmore Medical apart. Special focus was given to marketing campaigns that emphasized unique technologies, treatments, and patient success stories that are specific to Elmore Medical.
Implementation
The implementation phase has been a whirlwind of activity, especially during the first year. We initiated a multitude of changes based on our strategy, each contributing to the momentum and growth of Elmore Medical Vein & Laser Treatment Center.
The pace of the first year was fast, set by the launch of a new brand identity and an expanded digital footprint. Content creation became a regular part of the practice's marketing effort, aimed at educating potential patients while also keeping existing ones engaged. A robust client communication strategy was developed and rolled out, using multiple platforms to interact with the practice's diverse clientele.
Full Suite of Digital and Traditional Marketing: We deployed a full spectrum of marketing services, spanning both digital and traditional platforms. From search engine optimization and pay-per-click advertising to TV and print ads, we covered all bases to make sure the practice remained at the forefront of its target markets.
Social Media Dominance: Efforts on platforms like Facebook and Instagram yielded a substantial increase in engagement and followers, making Elmore Medical the highest-followed social media presence in the vein and laser treatment sector.
Ongoing Market Analysis and Reporting: To maintain agility and adapt to market changes, we perform ongoing analysis and deliver regular reports. These analyses include patient demographics, customer satisfaction surveys, and an in-depth look at competitors' activities, all aimed at refining our marketing and operational strategies.
Infomercials and Treatment Education Videos: To provide an even more comprehensive view of the services offered by Elmore Medical, we produced a series of infomercials and educational videos on various treatments. These have not only served as excellent marketing tools but also as educational resources for prospective patients.
Free Vein Screenings: In an effort to demystify vein treatments and attract new clients, we launched a program offering free vein screenings. This has proven to be highly popular and serves as an excellent entry point for many new patients.
Physician Newsletter: A regular newsletter aimed at referring physicians has been instituted. The newsletter updates physicians on the latest treatments and technologies available at Elmore Medical, ensuring a steady stream of professional referrals.
Educational Networking Dinners: To foster stronger relationships within the medical community, we started hosting educational networking dinners. These events serve as a platform for Dr. Mario Gonzalez and his team to share insights into new vein and laser treatment technologies, helping to position the practice as a thought leader in the field.
Impact
Increase in Referral Business
One of the most significant impacts of our engagement has been a 43% surge in new business from referrals within just one year. This is a direct outcome of our multi-faceted marketing efforts, particularly our physician newsletters and educational networking dinners, which have expanded the practice's reach and credibility among other healthcare providers.
Expanded ONLINE Presence
Our focused social media strategy has catapulted Elmore Medical to become the #1 followed vein practice on platforms like Facebook, and Instagram. This has not only amplified brand awareness but has also served as an interactive platform for patient education and engagement.
Enhanced Patient Conversion
Our initiative of offering free vein screenings has proven to be a masterstroke, converting a staggering 70% of participants into actual patients. This clearly indicates the effectiveness of the screening as both a valuable educational tool and a funnel for new patient acquisition.
Future
The unprecedented success that Elmore Medical Vein & Laser Treatment Center has achieved creates an exciting set of both opportunities and challenges. Currently, the practice is in such high demand that there's a several-month waitlist for treatments. Consequently, one of our immediate objectives is to expand the practice’s physical location to meet the increased patient load and services offered. Beyond that, we are actively exploring the possibility of adding an additional provider to the team. This expansion would not only decrease wait times but also make our specialized vein and laser treatments more accessible to a broader community. The practice has set a clear roadmap for this ambitious growth, underpinned by the full commitment of the leadership team to continually raising the bar in terms of treatment quality and patient care.
Lessons
The journey with Elmore Medical has been educational and incredibly rewarding. While all our strategic initiatives have positively impacted the practice, one key lesson has been the need for cost-effectiveness in marketing. We've learned to fine-tune our focus on the most successful and efficient strategies, thereby maximizing the return on investment for the practice. This insight has been particularly invaluable in optimizing our digital marketing campaigns and improving our client communication strategy. Additionally, the experience has taught us the importance of flexibility and quick adaptation. Crafting a plan is one thing, but real-world execution often demands timely adjustments. These lessons serve as the building blocks for the future, setting the stage for what promises to be an exciting, growth-filled journey for Elmore Medical Vein & Laser Treatment Center.
“Working with Solomon Advising for the last few years, their team has truly become part of the Elmore Medical family. Our executive team wholeheartedly trusts Solomon Advising's strategy for long-term growth and SHORT-TERM results.”
– Joan Hill, RN, Office Manager, Elmore Medical
