Kotman Technology
Client since 2020
The last technology partner you’ll ever Need.
For over two decades, Kotman Technology, has been the leading fully managed IT services, security solutions, and technology consulting provider in the Central Valley. Their enduring commitment to quality and client satisfaction is reflected in their impressive 95% retention rate over the past decade.
100%
Increase in
website traffic
3
Consecutive Years of meeting MRR Goals
50%
Team
Expansion
Assessment
At the onset of our engagement, we conducted a comprehensive analysis of Kotman Technology. This included evaluating the following factors:
Financial health: Evaluated financial stability to gain a comprehensive understanding of Kotman's economic standing.
Operational stability: Scrutinized operational effectiveness to ensure smooth and efficient functioning of the technology solutions and consulting services.
Team dynamic and culture: Analyzed team dynamics and culture to gauge employee satisfaction and productivity in the highly competitive IT landscape.
Evaluation of growth mindset: Assessed the growth mindset of Kotman to ensure it aligns with long-term strategic goals in the rapidly evolving tech sector.
Existing marketing and branding assets: Reviewed existing marketing and branding assets to determine their effectiveness in differentiating Kotman in a saturated MSP space.
Strength of leadership: Measured leadership strength to prepare for potential developmental needs and to propel future growth.
Strategy
Based on our thorough assessment, we implemented multiple strategic initiatives. Collaborative vision casting and goal setting with the leadership team formed the basis for our strategic direction. We revamped Kotman's brand and developed a streamlined sales process, armed with new and effective collateral. Recognizing the competition for talent in the IT industry, we established a strong recruitment brand to attract high-calibre candidates. One of our key strategies was carving out a distinct place for Kotman in a saturated managed service provider (MSP) space.
Implementation
Our partnership's first year was a whirlwind of activity. We launched a new brand, developed a digital footprint, crafted ongoing content, and devised a client communication strategy. We also managed a period of significant team growth. Our ongoing initiatives include comprehensive digital and traditional marketing management, continued staff recruitment, executive consulting, leadership advising, and team building. We've also focused on strengthening new revenue streams, such as projects, and hosting quarterly industry events with expert panelists. We regularly conduct market analysis and provide comprehensive reports to ensure informed decision-making.
Impact
Sustained MRR growth
Achieved monthly recurring revenue (MRR) growth goals for three consecutive years.
Expanded Team
The team at Kotman has expanded by 50%, boosting their capacity to deliver exceptional service to their clients.
Enhanced online presence
100% increase in website traffic year over year.
Future
Kotman's growth mindset is not merely about increasing client numbers or staff, but enhancing the way they do things and striving for continuous improvement. The expansion of clientele and staff is a welcome byproduct of this focus. Our shared vision is to continually refine processes, drive efficiencies, and offer innovative solutions.
Lessons
Kotman’s rapid growth presented optimization issues that required navigation and adaptation. Growth is difficult and requires embracing change, yet it's our calculated approach and commitment to long-term partnership that have ensured our success. These experiences serve as valuable lessons, reaffirming that our partnership model, rooted in steadfastness and resilience, truly works.
