Olive Leaf Family Therapy
Client since April 2022
restoring peace through healthy connections.
Olive Leaf Family Therapy is an insurance-based mental health practice that has been serving the Fresno, CA community since 2014. The practice's diverse staff provides attachment-based, family-centered, trauma-informed therapy services, marking them as a trusted and essential resource in the local healthcare ecosystem.
10%
Increase in profitability
50%
Team Expansion in just one year
25%
Increase in top-line Revenue
Assessment
When we first engaged with Olive Leaf Family Therapy, our approach was comprehensive, conduction an in-depth analysis of their current standing.
Financial health: Assessed the financial health of the practice to identify potential areas for improvement.
Operational stability: Evaluated the stability of operational processes to ensure efficiency and effectiveness.
Team dynamic and culture: Investigated the team dynamics and cultural health to determine the need for interventions.
Evaluation of growth mindset: Analyzed the practice's growth mindset to understand its readiness for change and development.
Existing marketing and branding assets: Reviewed the existing marketing and branding assets to ascertain their effectiveness and suitability.
Strength of leadership: Assessed the strength of leadership to identify potential leadership development needs.
Strategy
Post-assessment, we carved a clear strategic path for Olive Leaf Family Therapy. We began by collaborating closely with the ownership team to cast a vision for the future - a vision that would guide all subsequent strategic decisions and goal setting.
To bolster the financial health of the practice, we created a profitability plan. This plan involved making critical changes to the compensation model, streamlining expenses, and reducing overhead - all vital steps towards healthier bottom-line growth. Recognizing the need for enhanced operational efficiency, we rebuilt the administrative team, laying the groundwork for smoother operations and better service delivery.
We also embarked on a brand revamping journey to better align the brand image with the evolved vision and mission of Olive Leaf. Finally, a significant part of our strategic approach was focused on alleviating the owner's burden by eliminating single points of failure, enhancing the resilience and sustainability of the practice.
Implementation
With a solid foundation established, our current focus with Olive Leaf Family Therapy is purely on facilitating accelerated growth. One of the main strategies involves the execution of a comprehensive marketing plan encompassing both digital and traditional marketing avenues. This ensures Olive Leaf maintains a strong presence and continues to effectively reach its target demographics.
Staff recruitment is an ongoing effort, necessary to meet the increasing demand for Olive Leaf's services. This includes a rigorous selection process to ensure only the most skilled professionals join the team. In parallel, we maintain a sharp focus on HIPAA compliance and cybersecurity. Regular staff training sessions are conducted to foster a culture of vigilance and ensure critical data remains secure.
We offer HR support as well, assisting with the regular updating of the employee handbook, thereby maintaining legal compliance and providing clarity on policies to staff members. Another key project in progress is the imminent office expansion, a tangible reflection of the practice's growing team and service capacity. Lastly, to keep all stakeholders informed and involved, we provide transparent and regular financial analysis and reporting, enabling informed decision-making and tracking of financial health.
Impact
Increased profitability
Within the first year, we were able to achieve a 10% increase in profitability, demonstrating the effectiveness of our strategic changes to the compensation model and cost reductions.
Expanded Team
The team has also grown by 50% as we continue to recruit highly skilled professionals, thereby enhancing service delivery capacity. This notable expansion not only highlights the practice's successful growth but also reflects our effective long-term partnership strategy.
Increased Revenue
Our comprehensive marketing strategy and staff recruitment efforts have led to a 25% increase in top-line revenue for two consecutive years.
Future
Olive Leaf Family Therapy aspires to be the leading insurance-based private practice in the Central Valley, offering affordable and accessible care to the entire community. We look forward to supporting their ambitious expansion plans and fueling their growth.
Lessons
Our journey with Olive Leaf has had its share of challenges. Compensation models, recruitment, and building a new admin team required ongoing adjustments and adaptations. Yet, each challenge served as a lesson and reiterated the value of our long-term partnership model. We've learned that growth requires calculated risks and perseverance - a testament to the success and resilience of our enduring partnership with Olive Leaf Family Therapy.
“As a small business owner, I always felt alone in running my business. It was pretty successful, but as the business grew, my anxiety about the business kept growing as well. Then I met Solomon Advising. When I met with Jen, it was like heaving a huge sigh of relief. My anxiety decreased significantly, just during our initial phone conversation. For once, I did not feel alone.
Their team had incredible business knowledge and connections. I was just sure I would not be able to afford their services, but I was surprised to find out I actually couldn't afford not to. For the cost of hiring one more office/admin person, I could have Solomon’s whole team of people who were competent in all of the areas I didn't have time to fully address.
After one year of working with Solomon Advising, I feel confident that I have the resources I need to run a successful business without constantly feeling overwhelmed.“
– Laura Slagle, MA, LMFT, CEO, Olive Leaf Family Therapy
