COLE, FISHER, COLE,
O’KEEFE + MAHONEY
Client since 2019
CENTRAL CALIFORNIA’S LEADING WORKER’S COMPENSATION ATTORNEYS
Cole Fisher Cole O’Keefe & Mahoney has been leading the charge as Central California's premier law firm for over three decades. Their primary areas of practice are worker's compensation and social security disability claims. Built on a cornerstone of successful experience, they pride themselves on their track record of securing maximum benefits for their clients.
#1
most followed work comp firm in fresno
400%
Increase in positive Google Reviews
3
years of case count increases
Assessment
In our initial phase of engagement, we conducted a thorough review of the firm's overall health. This evaluation included a review of the following:
Financial health: Looked at the firm's financial stability to gauge its financial standing. This initial step was critical in determining the firm's capability to invest in growth and adapt to changing market conditions.
Operational stability: Scrutinized the firm's operational effectiveness to ensure smooth functioning. Identifying any inefficiencies was essential in the strategic planning process.
Team dynamic and culture: Analyzed the team dynamics and culture. Our objective was to understand the firm's work environment and the level of employee satisfaction and productivity, all crucial factors for sustainable growth.
Evaluation of growth mindset: Evaluated the firm's growth mindset to ascertain if it aligns with long-term strategic goals. This included an assessment of their willingness to adapt to change and invest in necessary transformations.
Existing marketing and branding assets: An examination of their existing marketing and branding assets was conducted to determine their effectiveness. The goal was to identify potential areas for improvement and revamp strategies to increase visibility and attract new clients.
Strength of leadership: Measured the strength of their leadership. This analysis helped identify potential developmental needs and the kind of support we could provide to strengthen the firm's leadership.
Strategy
Our strategic journey with Cole Fisher Cole O’Keefe & Mahoney began with a series of vision casting and goal-setting discussions with the firm's ownership and leadership team. Through these iterative sessions, we collaboratively carved out a roadmap that would guide the firm into the future.
One of the significant strategic shifts we undertook was to navigate remote working with clients during the COVID-19 pandemic. We identified new communication channels and enhanced client-service protocols to ensure seamless service during this challenging time.
Another integral part of the strategy was a complete revamp of the firm's brand. We sought to rejuvenate the firm's image while preserving its legacy and commitment to its clients. Alongside the branding overhaul, we worked to develop a new process for managing incoming prospects, with an aim to improve client conversion and enhance client relationships.
One of our goals was to re-establish the firm's market leadership and dominance. We did this by showcasing their expertise and successful case results, positioning them as the go-to firm for worker's compensation and social security disability claims in the Central Valley.
Lastly, we sought to carve out a clear differentiation for the firm in a highly saturated market. We focused on amplifying the firm's unique qualities and emphasizing its unparalleled commitment to fighting for clients' rights, setting them apart from the competition.
Implementation
The first year of our partnership was characterized by a swift pace and a broad range of actions aimed at setting a strong foundation for future success. We rolled out the new brand identity and digital footprint, designed and initiated the new process for managing prospect intake, and arranged multiple team trainings to ensure everyone was aligned with the new strategic direction.
Our full suite of digital and traditional marketing strategies are continuously managed to ensure that the firm's brand presence is robust and consistent across all channels. This ongoing process involves creating engaging content, managing online and offline advertising campaigns, and monitoring analytics to optimize performance.
Staff recruitment is another critical element of our ongoing implementation. As the firm grows, we ensure that they have the right talent onboard to deliver their services effectively. Additionally, we provide HR support and help to optimize internal procedures, fostering an efficient, collaborative working environment.
Our role also involves executive consulting, leadership advising, and ongoing team training, which are instrumental in keeping the firm's operations aligned with the strategic vision and in maintaining the firm's culture.
Another part of our implementation strategy involves reputation management, including review generation and response, which helps the firm maintain a positive public image. Moreover, we provide ongoing market analysis and reporting to help the firm make data-driven decisions and adapt to changing market conditions.
Impact
Increased Credibility
With our partnership, the firm has become the most followed workers' compensation firm in the Central Valley, a testament to their reputation and the quality of their services.
Improved Reputation
The firm's online reputation has dramatically improved, moving from a minimal online presence of 5 Google Reviews to a robust 29
Enhanced Digital Presence
We've achieved a significant milestone by placing the firm on the first page of Google for local search, increasing their visibility and client reach.
Increased Case Count
The open case count has consistently increased over three years, indicative of the firm's growing client base and efficient case management.
Future
The path forward for Cole Fisher Cole O'Keefe & Mahoney is crystal clear: they aspire to continue their reign as the leader in workers' compensation services in the Central Valley. This is a firm that prides itself on taking on some of the most complex and challenging cases, never shying away from the opportunity to advocate for their clients. The goal is to carry forward this legacy of unflinching commitment and service, evolving with the times while remaining firmly rooted in their mission and values.
Lessons
Our journey with Cole Fisher Cole O'Keefe & Mahoney has been enriching, challenging, and ultimately rewarding. Navigating through the COVID-19 pandemic proved to be a significant test for the firm, as it brought about unexpected workforce and economic disruptions. Together, we learned to adapt, demonstrating resilience and flexibility in the face of such unprecedented change.
Transitioning from a firm that relied heavily on reputation to one that continuously brings in a stream of new prospects required substantial internal change management. It was not without its difficulties, but it underscored the importance of adaptability and embracing change for continued growth. This experience reinforced the value of our long-term partnership model - together, we were able to weather the storm and come out stronger on the other side.
“I strongly recommend Solomon Advising. If you are looking just for someone to do "marketing" Solomon Advising may not be for you. But, if you are looking for a partner to understand your business, your clients, and their needs, Solomon Advising will be an invaluable asset in maximizing the effectiveness of your communication with clients and potential clients.”
– Joseph O’Keefe, Partner, Cole Fisher Cole O’Keefe + Mahoney
