Roubicek & Thacker Counseling
Client since 2013
Change the way you feel.
Established over 25 years ago, Roubicek & Thacker Counseling has been Central Valley’s premier mental healthcare provider. The practice is comprised of a dedicated team of therapists, counselors, social workers, and life coaches offering individual, couples, and group therapy services.
20%
YEAR OVER YEAR
REVENUE GROWTH
#1
Local Therapy Provider On Google
3
New Location Expansions
Assessment
When Solomon Advising partnered with Roubicek & Thacker in 2013, a comprehensive assessment of the practice's health across multiple dimensions was conducted. This included examining:
Financial health: Assessed the financial health of the practice to identify potential areas for improvement.
Operational stability: Evaluated the stability of operational processes to ensure efficiency and effectiveness.
Team dynamic and culture: Investigated the team dynamics and cultural health to determine the need for interventions.
Evaluation of growth mindset: Analyzed the practice's growth mindset to understand its readiness for change and development.
Existing marketing and branding assets: Reviewed the existing marketing and branding assets to ascertain their effectiveness and suitability.
Strength of leadership: Assessed the strength of leadership to identify potential leadership development needs.
Strategy
Solomon Advising initiated the process of vision casting with Roubicek & Thacker's ownership. After multiple iterations, a clear path forward emerged. A strategic plan was devised to achieve profitability, which included changes to the compensation model, streamlining expenses and reducing overhead, and restructuring the admin team. Solomon Advising also initiated a comprehensive revamp of the Roubicek & Thacker brand to enhance its visibility and appeal.
Implementation
As Solomon Advising continues to work with Roubicek & Thacker, we maintain a laser-sharp focus on accelerated growth, having established a stable foundation in our initial year. Our collaboration is characterized by a multifaceted approach, addressing different facets of the organization concurrently.
We are managing a full suite of digital and traditional marketing tactics to increase visibility and attract more clients. Recruitment is an ongoing effort, as we strive to bring the best talent on board to enhance the service quality at Roubicek & Thacker.
To ensure regulatory compliance and safeguard sensitive client information, we conduct regular HIPPA and cybersecurity awareness training for the staff. We're also supporting the HR function by regularly updating the employee handbook to reflect current policies and legal requirements.
Every year, we organize executive leadership retreats, creating a space for leaders to reflect, align with the company vision, and strategize for the future. We continue to offer financial analysis and reporting, providing transparent insight into the financial health of the practice.
In short, our ongoing implementation is a dynamic process that adapts to the ever-evolving needs of Roubicek & Thacker. We're committed to helping the practice thrive today while laying the groundwork for a successful and sustainable future.
Impact
Sustained growth
Achieved a 20% year-over-year increase in top-line revenue, demonstrating the success of our strategies and initiatives.
Expanded operations
Roubicek & Thacker has successfully expanded into three new locations, extending its reach and impact in the Central Valley.
Enhanced online presence
Roubicek & Thacker is now ranked #1 on Google for local search, significantly increasing its online visibility.
Secured Retirement
The owners are poised to retire with a lifetime of residual income, a testament to the financial stability and profitability achieved through our partnership.
Future
The next phase of growth has been ambitiously termed "10 in 3." The goal is to have Roubicek & Thacker emerge as an even more prominent player in mental health care services, bolstering their impact over the next decade by expanding to 10 locations in 3 different states.
Lessons
Through our journey with Roubicek & Thacker, we've had our share of challenges. We've taken risks and invested in programs that didn’t pan out, and we’ve experimented with compensation models that didn't always hit the mark. This journey has taught us that growth is a complex process, and embracing change is not always easy.
Every challenge has reaffirmed the value of our approach—rooted in long-term, fully engaged partnerships. By committing to clients for the long haul, we learn, adapt, and drive better results. Our method allows for calculated decisions, persistence in the face of setbacks, and steadfast pursuit of our clients' goals. This unwavering commitment to long-term partnerships enables sustainable growth and success for our clients.
"Solomon Advising provides top-notch leadership, guidance, perspective, and insight. We owe much of our success to the skillful support and direction they've provided over the last few years. Their team helped us solidify our goals and establish a focus that has led to phenomenal achievement. Much more than we could have done on our own."
- Michael Roubicek | Co-Owner, Roubicek & Thacker Counseling
